The Chinese
actor will live for 30 days at the airport in Helsinki, just like the
hero of the movie "Terminal" played by Tom Henks!
At Helsinki's airport, which is rated as the best in the world, Chinese actor Ryan Jue will stay in the cabin for 30 days to check if this is true.
Finnish airline "Finavia", which is the organizer of this kind of test, said that the project is reminiscent of the film "Terminal", in which Viktor Navorski remains "stuck" at the New York airport after his country Kraccia ceased to exist.
During a project called #LIFEINHEL, a 33-year-old popular Chinese actor and multitalented TV star will have the opportunity to experience, test and evaluate the quality of airport services.
See the announcement!
This is a marketing campaign based on a mix of programs, games and social networks, or some kind of connection of the famous films "Terminal" and "Truman Show", and the feedback that the campaign will provide will enable the possible improvement of airport services.
The main actor will face everyday challenges, with the predicted rewards for adequate responses to them, but will also be shown in a more intimate light. Every day of his stay at the airport is planned, but the content is adapted to events in real time.
Jue will have a ticket to return home with an open date and will be able to leave the project whenever he wants, but if he lasts for the whole month at the airport and wins, he will win the prize - a trip to magical Laponie.
The Chinese actor, who is also a fitness model, a martial arts fan and a former participant in the Chinese dance show program, will live at Helsinki's airport from October 10 to November 12, according to a statement.
At Helsinki's airport, which is rated as the best in the world, Chinese actor Ryan Jue will stay in the cabin for 30 days to check if this is true.
Finnish airline "Finavia", which is the organizer of this kind of test, said that the project is reminiscent of the film "Terminal", in which Viktor Navorski remains "stuck" at the New York airport after his country Kraccia ceased to exist.
During a project called #LIFEINHEL, a 33-year-old popular Chinese actor and multitalented TV star will have the opportunity to experience, test and evaluate the quality of airport services.
See the announcement!
This is a marketing campaign based on a mix of programs, games and social networks, or some kind of connection of the famous films "Terminal" and "Truman Show", and the feedback that the campaign will provide will enable the possible improvement of airport services.
The main actor will face everyday challenges, with the predicted rewards for adequate responses to them, but will also be shown in a more intimate light. Every day of his stay at the airport is planned, but the content is adapted to events in real time.
Jue will have a ticket to return home with an open date and will be able to leave the project whenever he wants, but if he lasts for the whole month at the airport and wins, he will win the prize - a trip to magical Laponie.
The Chinese actor, who is also a fitness model, a martial arts fan and a former participant in the Chinese dance show program, will live at Helsinki's airport from October 10 to November 12, according to a statement.
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